Jammulamadaka, Nimruji; Khonde, Dinesh B. - In: Asian Case Research Journal (ACRJ) 15 (2011) 02, pp. 157-176
This case deals with a medium-sized engineering company's experiences with initiating CSR. It covers aspects like the rationale for CSR, its relationship with strategy, participation in CSR and speed breakers on the path to building a CSR culture in the company. After sustained growth over a few...