//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theory"
~person:"McDonald, Robert E."
~subject:"Brand management"
~subject:"Marketing management"
~subject:"celebrity endorsement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theory
Brand management
Marketing management
celebrity endorsement
Celebrity endorsement
4
Advertising effects
3
Celebrity-Werbung
3
Werbewirkung
3
Brand equity
2
Brand image
2
Consumer behaviour
2
Credibility
2
Glaubwürdigkeit
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Moderation
2
SEM
2
Self-brand connection
2
USA
2
self-brand connection
2
Beziehungsmarketing
1
Relationship marketing
1
brand evaluation
1
celebrity endorser credibility
1
endorser credibility
1
relationship quality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
McDonald, Robert E.
Huber, Frank
7
Erfgen, Carsten
6
Schimmelpfennig, Christian
6
Sattler, Henrik
4
Banerjee, Neelotpaul
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Foroudi, Pantea
3
Hussain, Shahzeb
3
Ilicic, Jasmina
3
Melewar, T. C.
3
Meyer, Frederik
3
Mills, Scott
3
Patterson, Anthony
3
Quinn, Lee
3
Sahay, Arvind
3
Singh, Ramendra Pratap
3
Abirami, U.
2
Ambroise, Laure
2
Arai, Akiko
2
Arora, Nilesh
2
Burkhalter, Janée N.
2
Camilleri, Mark Anthony
2
Castillo, Ernesto del
2
Centeno, Edgar
2
Chang, Yonghwan
2
Claeys, C.
2
Clark, C. Robert
2
Davies, Fiona
2
Dennis, Charles
2
Dwivedi, Abhishek
2
Fachrurazi, Fachrurazi
2
Fahham, Achmad Muchaddam
2
Franck, Egon
2
Gergaud, Olivier
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Henkel, Sven
2
Horstmann, Ignatius J.
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
2
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->