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subject:"Theory"
~person:"Zanger, Cornelia"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Advertising effects
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Estimation
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Zanger, Cornelia
Caporale, Guglielmo Maria
80
Gil-Alaña, Luis A.
75
Pesaran, M. Hashem
71
Härdle, Wolfgang
49
Heckman, James J.
48
Hautsch, Nikolaus
43
Blundell, Richard W.
42
Marcellino, Massimiliano
41
Timmermann, Allan
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Koopman, Siem Jan
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Herwartz, Helmut
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Kilian, Lutz
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Acemoglu, Daron
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Berg, Gerard J. van den
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Pierdzioch, Christian
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Serletis, Apostolos
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Gupta, Rangan
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Kaiser, Ulrich
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Engel, Charles
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Kumbhakar, Subal
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Semmler, Willi
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Attanasio, Orazio P.
28
Basu, Susanto
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Bollerslev, Tim
28
Engle, Robert F.
28
Feenstra, Robert C.
28
Buch, Claudia M.
27
Creedy, John
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Egger, Peter
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Lindé, Jesper
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Diebold, Francis X.
26
Dustmann, Christian
26
Jenkins, Stephen
26
Lütkepohl, Helmut
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Meghir, Costas
26
Taylor, Mark P.
26
Barnett, William A.
25
Belke, Ansgar
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Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
1
WWDP : Diskussionspapiere der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz
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ECONIS (ZBW)
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Imagewirkungen von Eventmarketing : Entwicklung eines ganzheitlichen Messansatzes
Drengner, Jan
-
2006
-
2. , aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003307884
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2
Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events
Drengner, Jan
;
Zanger, Cornelia
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10001737961
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3
Imagewirkungen von Eventmarketing : Entwicklung eines ganzheitlichen Messansatzes
Drengner, Jan
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825905
Saved in:
4
Die Eignung des Flow-Ansatzes zur Erklärung der Erlebnisvermittlung im Eventmarketing
Drengner, Jan
;
Zanger, Cornelia
-
2002
Persistent link: https://www.econbiz.de/10013430498
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