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subject:"Tourismuswirtschaft"
~person:"Tan, Xiuchang Sherry"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
Sponsoring
Event marketing
2
Event-Marketing
2
Tourism industry
2
Beziehungsmarketing
1
Brand image
1
Bundling strategy
1
Customer satisfaction
1
Destination image
1
Destination loyalty
1
Destination management
1
Destinationsmanagement
1
Event
1
Event bundling
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Event stakeholder
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Holiday behaviour
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Kundenzufriedenheit
1
Leistungsbündel
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Markenimage
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Perceived value
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Relationship marketing
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Sport event
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Sportveranstaltung
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Stakeholder
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Strategic management
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Strategisches Management
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Tourism
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Tourism destination
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Tourism marketing
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Tourismus
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Tourismusmarketing
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Tourismusregion
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Urlaubsverhalten
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Veranstaltung
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destination loyalty
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event tourism
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event value
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travel satisfaction
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Tan, Xiuchang Sherry
Scheinbaum, Angeline Close
5
Fairley, Sheranne
4
Lacey, Russell
4
Cavicchi, Alessio
3
Drengner, Jan
3
Rück, Hans R. G.
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Alonso, Abel Duarte
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Carlson, Jamie
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Finney, R. Zachary
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Getz, Donald
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Hermanns, Arnold
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Kim, Jong-hyeong
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King, Brian
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Santini, Cristina
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Taheri, Babak
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Abreu Novais, Margarida
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Afifi, Galal M. H.
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Agnoli, Lara
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Akhoondnejad, Arman
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Alcalde-Giraudo, Alberto
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Anastasiadou, Constantia
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Andrei, Mădălina
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Journal of vacation marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The boundary condition of travel satisfaction and the mediating role of destination image : the case of event tourism
Wong, IpKin Anthony
;
Xu, Yueying Hazel
;
Tan, Xiuchang Sherry
- In:
Journal of vacation marketing
25
(
2019
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10012165817
Saved in:
2
Exploring event bundling : the strategy and its impacts
Xu, Yueying
;
Wong, IpKin Anthony
;
Tan, Xiuchang Sherry
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 455-467
Persistent link: https://www.econbiz.de/10011419243
Saved in:
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