//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Tourismuswirtschaft"
~subject:"Brewery"
~type:"article"
~type_genre:"Case study"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Tourismuswirtschaft
Brewery
Event marketing
58
Event-Marketing
58
Deutschland
14
Germany
14
Brand management
7
Markenführung
7
USA
7
United States
7
Big event
5
Großveranstaltung
5
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Destination management
4
Destinationsmanagement
4
Dienstleistungsmarketing
4
Relationship marketing
4
Services marketing
4
Sport event
4
Sportveranstaltung
4
Tourism industry
4
Australia
3
Australien
3
Automotive industry
3
Brand image
3
Brauerei
3
Creativity
3
Customer satisfaction
3
Event
3
Freizeitwirtschaft
3
Kfz-Industrie
3
Kreativität
3
Kundenzufriedenheit
3
Leisure industries
3
Markenimage
3
Social Web
3
Social web
3
Sportmarketing
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Conference paper
Article in journal
59
Aufsatz in Zeitschrift
59
Aufsatz im Buch
42
Book section
42
Fallstudie
5
Konferenzbeitrag
2
more ...
less ...
Language
All
English
5
German
2
Author
All
Alonso, Abel Duarte
1
Beverland, Michael B.
1
Carlson, Jamie
1
Hamilton, John R.
1
Holzmüller, Hartmut H.
1
Lindgreen, Adam
1
Prideaux, Murray C.
1
Rahman, Mohammad Mafizur
1
Rosenberger, Philip J.
1
Ruetz, David
1
Sobola, Stephanie
1
Tee, Singwhat
1
Whelan, Susan
1
Wohlfeil, Markus
1
more ...
less ...
Published in...
All
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Journal of marketing management : MM
1
Memorable customer experiences : a research anthology
1
Public relations case studies : Fallbeispiele aus der Praxis
1
The TQM journal : the international review of organizational improvement
1
The marketing review
1
Tourism planning & development
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin
Ruetz, David
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 97-119)
.
2017
Persistent link: https://www.econbiz.de/10011738936
Saved in:
2
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
3
Inbound event tourism attendees : a group qualities-values approach at destination
Hamilton, John R.
;
Tee, Singwhat
;
Prideaux, Murray C.
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10011298031
Saved in:
4
"Saborea (tasting) Lanzarote" : building the foundation of a new food and wine event through collaborative efforts
Alonso, Abel Duarte
- In:
Tourism planning & development
11
(
2014
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10010247459
Saved in:
5
Warsteiner Internationale Montgolfiade (WIM) 2009
Sobola, Stephanie
- In:
Public relations case studies : Fallbeispiele aus der Praxis
,
(pp. 100-109)
.
2010
Persistent link: https://www.econbiz.de/10003958380
Saved in:
6
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
7
Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus
;
Whelan, Susan
- In:
The marketing review
7
(
2007
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10003538056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->