//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Tourismuswirtschaft"
~subject:"Deutschland"
~subject:"Sponsoring"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Tourismuswirtschaft
Deutschland
Sponsoring
Event marketing
869
Event-Marketing
868
Consumer behaviour
231
Konsumentenverhalten
231
Sport event
157
Sportveranstaltung
157
Big event
147
Großveranstaltung
147
Brand management
107
Markenführung
107
Tourism industry
99
Germany
96
Tourism
96
Tourismus
94
Beziehungsmarketing
89
Relationship marketing
89
Customer satisfaction
85
Kundenzufriedenheit
85
Holiday behaviour
80
Urlaubsverhalten
80
Tourism marketing
78
Tourismusmarketing
78
Event
72
Veranstaltung
70
USA
65
United States
65
Brand image
58
Markenimage
58
Sports
56
Sport
55
Marketing management
53
Marketingmanagement
53
Emotion
52
Destination management
44
Destinationsmanagement
44
Dienstleistungsqualität
44
Service quality
44
Sportmarketing
41
more ...
less ...
Online availability
All
Undetermined
55
Free
12
Type of publication
All
Article
Book / Working Paper
173
Journal
2
Type of publication (narrower categories)
All
Aufsatz im Buch
122
Book section
122
Article in journal
100
Aufsatz in Zeitschrift
100
Case study
16
Fallstudie
16
Conference paper
3
Konferenzbeitrag
3
more ...
less ...
Language
All
English
130
German
93
Author
All
Drengner, Jan
8
Scheinbaum, Angeline Close
5
Fairley, Sheranne
4
Jahn, Steffen
4
Lacey, Russell
4
Cavicchi, Alessio
3
Gaus, Hansjörg
3
Köhler, Julia
3
Rück, Hans R. G.
3
Weihe, Kerstin
3
Zanger, Cornelia
3
Alonso, Abel Duarte
2
Bagusat, Ariane
2
Carlson, Jamie
2
Eisermann, Uwe
2
Finney, R. Zachary
2
Furchheim, Pia
2
Geilenbrügge, Lena
2
Getz, Donald
2
Hanf, Jon
2
Hermanns, Arnold
2
Kim, Jong-hyeong
2
King, Brian
2
Lobin, Daniela
2
Maindok, Herlinde
2
Mau, Gunnar
2
Pfadenhauer, Michaela
2
Santini, Cristina
2
Schneider, André
2
Schulke, Hans-Jürgen
2
Silberer, Günter
2
Taheri, Babak
2
Tan, Xiuchang Sherry
2
Weinberg, Peter
2
Wong, IpKin Anthony
2
Abreu Novais, Margarida
1
Afifi, Galal M. H.
1
Agnoli, Lara
1
Ahn, Sungsook
1
Akhoondnejad, Arman
1
more ...
less ...
Published in...
All
Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Event-Marketing : Trends und Entwicklungen
7
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
6
Tourism management perspectives : TMP
6
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
Events und Sport : Stand und Perspektiven der Eventforschung
4
International journal of event and festival management
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Qualitative Marktforschung : Konzepte - Methoden - Analysen
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Event tourism in Asian countries : challenges and prospects
3
Eventkommunikation : Expertenerfahrung in Theorie, Recht und Praxis
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
Sport management review
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
Erlebnis- und Konsumwelten
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing : ZFP ; journal of research and management
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Stand und Perspektiven der Eventforschung
2
Tourism economics : the business and finance of tourism and recreation
2
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
more ...
less ...
Source
All
ECONIS (ZBW)
223
Showing
1
-
10
of
223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
3
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
4
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
5
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
6
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
9
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
10
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->