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subject:"Tourismuswirtschaft"
~subject:"Freizeitwirtschaft"
~subject:"Großveranstaltung"
~subject:"Markenimage"
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Tourismuswirtschaft
Freizeitwirtschaft
Großveranstaltung
Markenimage
Event marketing
1,278
Event-Marketing
1,277
Consumer behaviour
286
Konsumentenverhalten
286
Deutschland
231
Germany
230
Sportveranstaltung
182
Sport event
175
Big event
170
Brand management
151
Markenführung
151
Tourismus
129
Tourism industry
128
Tourism
120
Beziehungsmarketing
114
Relationship marketing
113
Veranstaltung
112
Event
107
Tourism marketing
105
Tourismusmarketing
105
Customer satisfaction
90
Holiday behaviour
90
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90
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90
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89
Marketingmanagement
89
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79
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78
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74
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73
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72
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68
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68
Sport
68
Sports
66
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Drengner, Jan
8
Fairley, Sheranne
6
Nufer, Gerd
6
Jahn, Steffen
5
Cavicchi, Alessio
4
Page, Stephen J.
4
Steinecke, Albrecht
4
Van Niekerk, Mathilda
4
Wong, IpKin Anthony
4
Cai, Liping A.
3
Connell, Joanne
3
Eisermann, Uwe
3
Gaus, Hansjörg
3
Getz, Donald
3
Kwiatkowski, Grzegorz
3
Köhler, Julia
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
Taheri, Babak
3
Zanger, Cornelia
3
Akel, Gökhan
2
Alexandris, Kostas
2
Alonso, Abel Duarte
2
Andersson, Tommy D.
2
Arcodia, Charles
2
Bauer, Hans H.
2
Boo, Soyoung
2
Brakus, J. Joško
2
Brittner-Widmann, Anja
2
Bruhn, Manfred
2
Brunner-Sperdin, Alexandra
2
Burmann, Christoph
2
Busser, James A.
2
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2
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2
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Springer Fachmedien Wiesbaden
2
ATOUT France <Paris>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Dänemark / Erhvervs- og Byggestyrelsen
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Forschungsinstitut für Tourismus <Dresden>
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Leuphana Universität Lüneburg
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Technische Universität Chemnitz
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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International journal of event and festival management
23
Tourism management : research, policies, practice
19
Food and wine events in Europe : a stakeholder approach
15
Journal of travel and tourism marketing
15
Tourism management perspectives : TMP
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
International journal of sport management and marketing : IJSMM
5
European Sport management quarterly : ESMQ
4
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of destination marketing & management
4
Journal of hospitality marketing & management
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
4
Sport management review
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
Journal of vacation marketing
3
Managing event operations
3
Scandinavian journal of hospitality and tourism
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Stand und Perspektiven der Eventforschung
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Bridging tourism theory and practice
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of business economics and management
2
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ECONIS (ZBW)
370
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370
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
3
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
4
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
5
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
6
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
7
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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