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subject:"Tourismuswirtschaft"
~subject:"Sponsoring"
~type:"article"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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Tourismuswirtschaft
Sponsoring
Event marketing
514
Event-Marketing
513
Consumer behaviour
198
Konsumentenverhalten
198
Sport event
145
Sportveranstaltung
145
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124
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Tourismus
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Holiday behaviour
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Urlaubsverhalten
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Customer satisfaction
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Kundenzufriedenheit
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Beziehungsmarketing
77
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Tourism marketing
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Tourismusmarketing
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63
Brand management
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Markenführung
61
Event
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Sports
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Brand image
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Markenimage
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Sport
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USA
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United States
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Destination management
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Destinationsmanagement
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Dienstleistungsqualität
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33
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Aufsatz in Zeitschrift
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Scheinbaum, Angeline Close
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Lacey, Russell
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Finney, R. Zachary
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Kim, Jong-hyeong
2
King, Brian
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Afifi, Galal M. H.
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Bíró-Szigeti, Szilvia
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1
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Tourism management : research, policies, practice
11
Tourism management perspectives : TMP
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
International journal of contemporary hospitality management
4
Journal of travel and tourism marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of event and festival management
3
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
Sport management review
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
Journal of advertising research
2
Journal of marketing communications
2
Tourism economics : the business and finance of tourism and recreation
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Applied financial economics letters
1
Argumenta oeconomica
1
Arts marketing : an international journal ; AM
1
Consumer behavior review : CBR
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
International journal of management reviews : IJMR
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
94
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1
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
2
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
3
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
5
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
8
Experiential consumption dimensions and pro-environment behaviour by Gen Z in nature-based tourism : a Chinese perspective
Shen, Shiwei
;
Yang, Fan
;
Sotiriadis, Marios D.
- In:
Tourism review
79
(
2024
)
4
,
pp. 877-902
Persistent link: https://www.econbiz.de/10015049340
Saved in:
9
Emotional and hedonic well-being experiences of diaspora festival visitors : a contemporary migrants' perspective
Kim, Seongseop
;
Senbeto, Dagnachew Leta
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1797-1816
Persistent link: https://www.econbiz.de/10015056411
Saved in:
10
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
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