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subject:"Tourismuswirtschaft"
~subject:"Sponsoring"
~type:"article"
~type:"book"
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Tourismuswirtschaft
Sponsoring
Event marketing
1,266
Event-Marketing
1,265
Consumer behaviour
283
Konsumentenverhalten
283
Deutschland
229
Germany
228
Sportveranstaltung
180
Sport event
173
Großveranstaltung
164
Big event
163
Brand management
151
Markenführung
151
Tourism industry
126
Tourismus
125
Tourism
116
Beziehungsmarketing
114
Relationship marketing
113
Veranstaltung
110
Event
105
Tourism marketing
102
Tourismusmarketing
102
Marketing management
90
Marketingmanagement
90
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
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86
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78
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77
Markenimage
74
Brand image
73
USA
73
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72
Sponsorship
68
Sport
67
Sports
65
Emotion
64
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62
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Scheinbaum, Angeline Close
8
Lacey, Russell
6
Nufer, Gerd
6
Finney, R. Zachary
5
Cavicchi, Alessio
4
Fairley, Sheranne
4
Drengner, Jan
3
Hermanns, Arnold
3
Kiendl, Stephanie C.
3
Page, Stephen J.
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
Taheri, Babak
3
Van Niekerk, Mathilda
3
Zanger, Cornelia
3
Alonso, Abel Duarte
2
Cai, Liping A.
2
Carlson, Jamie
2
Connell, Joanne
2
Cornwell, T. Bettina
2
Freyer, Walter
2
Getz, Donald
2
Hassan, Azizul
2
Kim, Jong-hyeong
2
King, Brian
2
Muskat, Birgit
2
Nitschke, Axel
2
Pechtl, Hans
2
Prayag, Girish
2
Scherhag, Knut
2
Schobert, Martin
2
Siebert, Yvonne
2
Steckenbauer, Georg Christian
2
Sørensen, Flemming
2
Tan, Xiuchang Sherry
2
Wagner, Daniela
2
Weihe, Kerstin
2
Wong, IpKin Anthony
2
ʿAlāʾ-ad-Dīnī, Pūyā
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ATOUT France <Paris>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Forschungsinstitut für Tourismus <Dresden>
1
Leuphana Universität Lüneburg
1
Springer Fachmedien Wiesbaden
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
7
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
International journal of contemporary hospitality management
4
Journal of travel and tourism marketing
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of event and festival management
3
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
Sport management review
3
SpringerLink / Bücher
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
Bridging tourism theory and practice
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Markenkommunikation und Beziehungsmarketing
2
Springer eBook Collection
2
Tourism economics : the business and finance of tourism and recreation
2
Tübinger Diskussionsbeiträge
2
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Applied financial economics letters
1
Argumenta oeconomica
1
Arts marketing : an international journal ; AM
1
Consumer behavior review : CBR
1
DUV / Wirtschaftswissenschaft
1
Edward Elgar E-Book Archive
1
Elgar original reference
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ECONIS (ZBW)
193
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1
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10
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193
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date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
7
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
10
Advances in event management using new technologies and mobile applications
Revilla, Raquel García
;
Martínez Moure, Olga
;
Einsle, …
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10014319906
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