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subject:"Toy industry"
~person:"Baker, Ted"
~person:"Kaltcheva, Velitchka D."
~subject:"Foreign trade"
~subject:"Preismanagement"
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Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
2
Resources in play : bricolage in the Toy Store(y)
Baker, Ted
- In:
Journal of business venturing
22
(
2007
)
5
,
pp. 694-711
Persistent link: https://www.econbiz.de/10003492978
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