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subject:"Transnational corporation"
~isPartOf:"European journal of marketing"
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Transnational corporation
Consumer boycott
Anti-consumption
2
Consumer behaviour
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Konsumentenboykott
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Konsumentenverhalten
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Beziehungsmarketing
1
Brand hegemony
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Brand management
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Consumer empowerment
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Consumer well-being
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Customer orientation
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Digital goods
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Digital media
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Digital piracy
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Digitale Güter
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Digitale Medien
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Digitalisierung
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Digitization
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Environmental consciousness
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Internet marketing
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Lebensqualität
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Lebensstandard
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Markenführung
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Materialism
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Private consumption
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Privater Konsum
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Product counterfeiting
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Quality of life
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Social Web
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Balderjahn, Ingo
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Hoffmann, Stefan
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Hüttel, Alexandra
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Jütte, Espen
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Olson, Erik L.
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European journal of marketing
Journal of business research : JBR
21
Journal of consumer behaviour : an international research review
13
European journal of marketing : EJM
12
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Psychology & marketing
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Journal of Islamic marketing : JIMA
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NBER Working Paper
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International journal of consumer studies
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of macromarketing
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Centre for Marketing working paper / Centre for Marketing, London Business School
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Cultural studies and anti-consumerism : a critical encounter
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of islamic marketing and branding
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Journal of fashion marketing and management
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Journal of international economics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of wine economics
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How empowerment and materialism contribute to anti-consumers' well-being
Balderjahn, Ingo
;
Hoffmann, Stefan
;
Hüttel, Alexandra
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1186-1218
Persistent link: https://www.econbiz.de/10014252273
Saved in:
2
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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