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subject:"Transnational corporation"
~person:"Wengler, Stefan"
~subject:"Key-Account-Management"
~subject:"Kundengruppenmanagement"
~subject:"Supplier relationship management"
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Transnational corporation
Key-Account-Management
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Key account management
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Wengler, Stefan
Zupancic, Dirk
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Pardo, Catherine
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Sieck, Hartmut
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Belz, Christian
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Cheverton, Peter
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Ivens, Björn Sven
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3
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3
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3
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Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of strategic account management : a comprehensive resource
1
Journal of business market management : jbm
1
SpringerLink / Bücher
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ECONIS (ZBW)
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The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
2
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Journal of business market management : jbm
1
(
2007
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
Saved in:
3
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
Saved in:
4
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520804
Saved in:
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