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subject:"Trend"
~accessRights:"restricted"
~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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Trend
Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
10
Mode
10
Consumer behaviour
5
Bekleidungsindustrie
4
Clothing industry
4
Social Web
4
Social web
4
Brand management
3
Fashion industry
3
Internet marketing
3
Luxury goods
3
Markenführung
3
Online-Marketing
3
Textile distribution
3
Textilhandel
3
Beziehungsmarketing
2
Creativity
2
Customer experience
2
Dienstleistungsqualität
2
Digitalisierung
2
Digitization
2
Kreativität
2
Relationship marketing
2
Service quality
2
4.0 industry skills
1
Augmented reality (AR)
1
Aura
1
Blockchain
1
Brand identity
1
Brand image
1
Cognitive-Affective-Conative model
1
Communication
1
Competence
1
Customer satisfaction
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Digital competences
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Digital platform
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Digital transformation
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Digital transition
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English
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Bianco, Rosario
1
Ciasullo, Maria Vincenza
1
Cucari, Nicola
1
Faraoni, Monica
1
Kallevig, Annette
1
Mekonnen, Aster
1
Montera, Raffaella
1
Pegan, Giovanna
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Ranfagni, Silvia
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Verginella, Chiara
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of fashion marketing and management
74
Journal of retailing and consumer services
60
Journal of global fashion marketing : JGfM
41
Journal of business research : JBR
40
International journal of retail and distribution management
13
Asia Pacific journal of marketing and logistics
12
International journal of retail & distribution management
12
Journal of Islamic marketing
9
Young consumers : insight and ideas for responsible marketers
9
Springer eBook Collection
8
The journal of product & brand management
8
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
SpringerLink / Bücher
7
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
7
The international review of retail, distribution and consumer research
7
The journal of brand management : an international journal
7
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Springer Series in Fashion Business
6
Sustainability in fashion : a cradle to upcycle approach
6
Sustainable Luxury : An International Perspective
6
Transportation research / E : an international journal
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
International journal of production economics
5
Journal of promotion management : innovations in planning and applied research
5
Contemporary case studies on fashion production, marketing and operations
4
Electronic commerce research
4
Global business review
4
History of retailing and consumption
4
International journal of business and globalisation : IJBG
4
International journal of islamic marketing and branding
4
International marketing review
4
Journal of global marketing
4
Manufacturing & service operations management : M & SOM
4
Technological forecasting & social change : an international journal
4
Analytical modeling research in fashion business
3
International journal of emerging markets
3
Journal of consumer marketing
3
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ECONIS (ZBW)
5
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1
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5
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5
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1
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
3
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
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