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subject:"Trend"
~accessRights:"restricted"
~person:"Kim, Sang Jin"
~person:"Ko, Eunju"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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Search: subject_exact:"Mode"
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| 7 applied filters
Year of publication
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Subject
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Trend
Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
23
Mode
23
Consumer behaviour
17
Brand management
9
Markenführung
9
Luxury goods
8
Bekleidungsindustrie
7
Clothing industry
7
Internet marketing
7
Online-Marketing
7
Nachhaltigkeit
6
Sustainability
6
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Beziehungsmarketing
4
Brand image
4
Customer value
4
Digitalisierung
4
Digitization
4
Kundenwert
4
Markenimage
4
Nachhaltige Entwicklung
4
Relationship marketing
4
Sustainable development
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer equity
3
Fashion industry
3
Marketing
3
Social Web
3
Social web
3
Sustainable fashion
3
Balance theory
2
Brand
2
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Online availability
All
Undetermined
Type of publication
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Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
17
Author
All
Kim, Sang Jin
Ko, Eunju
Choi, Tsan-Ming
13
Henninger, Claudia E.
9
Ozuem, Wilson
9
Shen, Bin
8
Jain, Sheetal
6
Jin, Byoungho
6
Loureiro, Sandra Maria Correia
6
Mogaji, Emmanuel
6
Suha Fouad Salem
6
Blazquez Cano, Marta
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Kautish, Pradeep
5
Kim, Kyung Hoon
5
McColl, Julie
5
Ranfagni, Silvia
5
Song, Sanga
5
Su, Jin
5
Bai, Huifeng
4
Karaosman, Hakan
4
Moore, Christopher
4
Perry, Patsy
4
Ryding, Daniella
4
Wu, Juanjuan
4
Alanadoly, Alshaimaa Bahgat
3
Alevizou, Panayiota J.
3
Amatulli, Cesare
3
Azemi, Yllka
3
Baek, Eunsoo
3
Bardey, Aurore
3
Cedrola, Elena
3
Chae, Heeju
3
Chan, Hau Ling
3
Costa, Marconi Freitas da
3
Das, Manish
3
Faraoni, Monica
3
Fiore, Ann Marie
3
Fuxman, Leonora
3
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Published in...
All
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
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Source
All
ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
5
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
9
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
10
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
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