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subject:"Trend"
~accessRights:"restricted"
~person:"Kim, Sang Jin"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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Trend
Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
6
Mode
6
Consumer behaviour
5
Brand management
4
Markenführung
4
Bekleidungsindustrie
3
Beziehungsmarketing
3
Clothing industry
3
Customer value
3
Kundenwert
3
Relationship marketing
3
Brand image
2
Customer equity
2
Internet marketing
2
Luxury goods
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Augmented reality marketing
1
Brand collaboration
1
COVID-19
1
CSR
1
Collaboration product attributes
1
Communication effectiveness
1
Computerspiel
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Customer loyalty
1
Customer satisfaction
1
Digitalisierung
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5
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English
5
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Kim, Sang Jin
Ko, Eunju
16
Choi, Tsan-Ming
13
Henninger, Claudia E.
9
Ozuem, Wilson
9
Shen, Bin
8
Jain, Sheetal
6
Loureiro, Sandra Maria Correia
6
Mogaji, Emmanuel
6
Suha Fouad Salem
6
Blazquez Cano, Marta
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Jin, Byoungho
5
Kautish, Pradeep
5
Kim, Kyung Hoon
5
McColl, Julie
5
Ranfagni, Silvia
5
Song, Sanga
5
Su, Jin
5
Bai, Huifeng
4
Karaosman, Hakan
4
Moore, Christopher
4
Perry, Patsy
4
Ryding, Daniella
4
Wu, Juanjuan
4
Alanadoly, Alshaimaa Bahgat
3
Alevizou, Panayiota J.
3
Amatulli, Cesare
3
Azemi, Yllka
3
Baek, Eunsoo
3
Bardey, Aurore
3
Chae, Heeju
3
Chan, Hau Ling
3
Costa, Marconi Freitas da
3
Das, Manish
3
Faraoni, Monica
3
Fiore, Ann Marie
3
Fuxman, Leonora
3
Gentry, James W.
3
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Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
5
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
5
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
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