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subject:"Trend"
~person:"Bai, Huifeng"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
4
International market entry
4
Internationaler Markteintritt
4
Luxury goods
4
Mode
4
Textile distribution
4
Textilhandel
4
China
3
Brand management
2
Consumer behaviour
2
Einzelhandel
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International retailing
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
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Transnational corporation
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Auslandsinvestition
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Betriebliche Wertschöpfung
1
Competitive advantage
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Competitive advantages
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Distribution channel
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Emerging economies
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Emerging market multinationals
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Foreign investment
1
Foreign market entry strategy
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Localisation
1
Luxury fashion
1
Luxury fashion brands
1
Luxury fashion marketing
1
Luxury fashion retailing
1
Mainland China
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Motives
1
Multiple channel strategies
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Parenting advantages
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Bai, Huifeng
Ko, Eunju
25
Choi, Tsan-Ming
23
Henninger, Claudia E.
11
Ozuem, Wilson
11
Shen, Bin
9
Khare, Arpita
8
Jain, Sheetal
7
Jin, Byoungho
7
Loureiro, Sandra Maria Correia
7
Moore, Christopher M.
7
Ryding, Daniella
7
Vignali, Gianpaolo
7
Guercini, Simone
6
Kim, Kyung Hoon
6
Mogaji, Emmanuel
6
Perry, Patsy
6
Phau, Ian
6
Ranfagni, Silvia
6
Song, Sanga
6
Suha Fouad Salem
6
Workman, Jane E.
6
Wu, Juanjuan
6
Arrigo, Elisa
5
Blazquez Cano, Marta
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Choo, Ho Jung
5
Karaosman, Hakan
5
Kautish, Pradeep
5
Kim, HaeJung
5
Kim, Sang Jin
5
Lee, Yuri
5
McColl, Julie
5
McCormick, Helen
5
Pookulangara, Sanjukta
5
Seo, Yuri
5
Su, Jin
5
Yu, Hong
5
Amatulli, Cesare
4
Azemi, Yllka
4
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International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
2
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
4
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
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