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subject:"Trend"
~person:"Yan, Ruoh-nan"
~subject:"Bekleidung"
~subject:"Markenimage"
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Yan, Ruoh-nan
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Journal of fashion marketing and management
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Young consumers : insight and ideas for responsible marketers
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Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
; …
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
Saved in:
2
An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009771283
Saved in:
3
An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10010159667
Saved in:
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