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subject:"USA"
type_genre:"Case study"
~isPartOf:"Journal of media business studies"
~person:"Förster, Kati"
~subject:"Japan"
~subject:"Theorie"
~subject:"United States"
~type_genre:"Collection of articles written by one author"
~type_genre:"Gutachten"
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Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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