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subject:"USA"
type_genre:"Case study"
~person:"Bridson, Kerrie"
~person:"Cavenaghi, John"
~person:"Förster, Kati"
~type_genre:"Gutachten"
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Großbritannien
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Bridson, Kerrie
Cavenaghi, John
Förster, Kati
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3
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European journal of marketing : EJM
1
Journal of media business studies
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Social e-enterprise : value creation through ICT
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ECONIS (ZBW)
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The effects of ICT on sports fan management
Ruta, Dino
;
Imperatori, Barbara
;
Cavenaghi, John
- In:
Social e-enterprise : value creation through ICT
,
(pp. 243-262)
.
2013
Persistent link: https://www.econbiz.de/10009678424
Saved in:
2
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
4
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
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