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subject:"USA"
type_genre:"Case study"
~person:"Förster, Kati"
~subject:"Japan"
~subject:"Theorie"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Gutachten"
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Brand management
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Förster, Kati
Blundell, Richard W.
22
Mills, Terence C.
22
Gil-Alaña, Luis A.
20
MacDonald, Ronald
20
Taylor, Mark P.
20
Peel, David
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Journal of media business studies
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ECONIS (ZBW)
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1
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
2
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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