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subject:"USA"
~isPartOf:"Beiträge zum Innovationsmarketing"
~language:"deu"
~language:"eng"
~subject:"Television advertising"
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Beiträge zum Innovationsmarketing
Journal of advertising research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Communications regulation in the age of digital convergence : legal and economic perspectives
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E-business and telecommunications : 4th international conference ; revised selected papers
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International journal of advertising : the quarterly review of marketing communications
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Policy and marketing strategies for digital media
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Digitales Fernsehen - eine Analyse der Auswirkungen des technologischen Wandels auf die klassische Fernsehwerbung
Werthmann, Sonja
- In:
Beiträge zum Innovationsmarketing
,
(pp. 111-148)
.
2007
Persistent link: https://www.econbiz.de/10003499991
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