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subject:"USA"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~person:"Diehl, Sandra"
~subject:"Theory"
~subject:"Wirkungsanalyse"
~type_genre:"Hochschulschrift"
~type_genre:"Mehrbändiges Werk"
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Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience und Cross-Media-Marketingmaßnahmen
Diehl, Sandra
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003816967
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