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subject:"USA"
~isPartOf:"Innovatives Markenmanagement"
~subject:"Brand management"
~type_genre:"Handbuch"
~type_genre:"Hochschulschrift"
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Bestimmung des Repositionierungsspielraums von Marken : Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse
Boch, Sonja
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2013
Persistent link: https://www.econbiz.de/10010220516
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