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subject:"USA"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Lau-Gesk, Loraine"
~subject:"Brand image"
~subject:"Entscheidung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
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