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subject:"USA"
~isPartOf:"Journal of historical research in marketing"
~subject:"Ernährungsverhalten"
~subject:"Genetically modified product"
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USA
Ernährungsverhalten
Genetically modified product
Product labelling
3
Warenkennzeichnung
3
Brand management
2
Geschichte
2
History
2
Markenführung
2
Markenrecht
2
Trademark law
2
United States
2
1830-1905
1
1886-1945
1
Brand image
1
Branding history
1
Economic history
1
Food
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Food labelling
1
Handelsmarke
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Ireland
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Irish Free State
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Irland
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Lebensmittel
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Markenimage
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Product development history
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Quaker history
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Soft drink
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The Coca-Cola Company
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Petty, Ross D.
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Journal of historical research in marketing
Food policy : economics planning and politics of food and agriculture
25
American journal of agricultural economics
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Agricultural and resource economics review : ARER
9
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
Applied economic perspectives and policy
6
International journal of consumer studies
6
Journal of agricultural & food industrial organization
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of food products marketing
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Canadian journal of agricultural economics : CJAE
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Proceedings from the annual meetings of the American Agricultural Economics Association
4
Working paper / Department of Economics, Lund University
4
Business and society review : a quarterly forum on the role of business in a free society
3
Discussion paper / Centre for International Economic Studies, University of Adelaide
3
Economic research report
3
European journal of operational research : EJOR
3
European review of agricultural economics : ERAE
3
International journal of hospitality management
3
Journal of business research : JBR
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing
3
Journal of public policy & marketing
3
NBER working paper series
3
American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
2
Applied economics
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Discussion papers, economics
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Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
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Health economics
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Journal of behavioral and experimental economics
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Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of fashion marketing and management
2
Journal of international food & agribusiness marketing : JIFAM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
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Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
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