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subject:"USA"
~isPartOf:"Journal of marketing management : MM"
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Marketing jihad : the rhetoric of recruitment
Shaw, Michael
;
Bandara, Priyantha
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1319-1335
Persistent link: https://www.econbiz.de/10011988034
Saved in:
2
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
3
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
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