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subject:"Umweltbewusstsein"
~person:"Breda, Lise van"
~person:"Eggert, Frank"
~person:"Florence, Emma Shaozhen"
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Umweltbewusstsein
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Breda, Lise van
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ECONIS (ZBW)
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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2
Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
3
Verhaltenswissenschaftlich fundierte Interventionsstrategien im Kontext der Energiewende : eine Analyse am Beispiel der Elektromobilität
Horn, Maximilian
-
2018
Persistent link: https://www.econbiz.de/10011866504
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