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subject:"Umweltbewusstsein"
~person:"Florence, Emma Shaozhen"
~person:"Horn, Maximilian"
~person:"Warlop, Luk"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Umweltbewusstsein
Marketing management
Consumer behaviour
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Social Marketing
4
Social marketing
4
Environmental consciousness
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Marketingmanagement
2
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Message framing
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Florence, Emma Shaozhen
Horn, Maximilian
Warlop, Luk
Burchell, Kevin
2
Carrigan, Marylyn
2
Gregory-Smith, Diana
2
Manika, Danae
2
Moraes, Caroline
2
Rettie, Ruth
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Wells, Victoria K.
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Zhou, Yanfeng
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of social marketing : JSOCM
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ECONIS (ZBW)
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Message framing effects on sustainable consumer behaviour : a systematic review and future research directions for social marketing
Florence, Emma Shaozhen
;
Fleischman, David
;
Mulcahy, Rory
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 623-652
Persistent link: https://www.econbiz.de/10013440646
Saved in:
2
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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