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subject:"United Kingdom"
~isPartOf:"Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows"
~subject:"Event marketing"
~subject:"Event-Marketing"
~subject:"Gastgewerbe"
~subject:"Tourismus"
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United Kingdom
Event marketing
Event-Marketing
Gastgewerbe
Tourismus
Brand management
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Freizeitwirtschaft
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Leisure industries
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Markenführung
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Emotion
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German
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Binder, Alexander
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Nufer, Gerd
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Pflaum, Dieter
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
Advances in hospitality and leisure
19
Tourism management : research, policies, practice
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of leisure and tourism marketing : IJLTM
6
International journal of hospitality management
4
Tourism management perspectives : TMP
4
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
3
International journal of contemporary hospitality management
3
Sport tourism : concepts and theories
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Tourism economics : the business and finance of tourism and recreation
3
Annals of tourism research empirical insights
2
Aspects of Tourism
2
Emerald insight
2
Geographie der Freizeit und des Tourismus : Bilanz und Ausblick
2
International review of entrepreneurship : IRE
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
2
Journal of managerial issues : JMI
2
Journal of marketing management : MM
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Scandinavian journal of hospitality and tourism
2
The Sage handbook of hospitality management
2
Tourism and hospitality research : the surrey quarterly review
2
Tourismus - Herausforderung - Zukunft
2
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Advances in Hospitality and Leisure
1
Advances in Hospitality and Leisure Ser
1
Advances in Hospitality and Leisure Ser.
1
Advances in hospitality and leisure 1745-3542
1
Annotated bibliography - Commonwealth Bureau of Agricultural Economics
1
Applied economics
1
Applied economics letters
1
Aspects of tourism
1
BJIR : an international journal of employment relations
1
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ECONIS (ZBW)
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Brand Parks als Weiterentwicklung des Event-Marketings
Nufer, Gerd
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003742845
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2
Markenbildung durch Markenparks
Pflaum, Dieter
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 167-176)
.
2008
Persistent link: https://www.econbiz.de/10003742846
Saved in:
3
Markenparks : dreidimensionale Markenerlebniswelten
Binder, Alexander
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 177-189)
.
2008
Persistent link: https://www.econbiz.de/10003742847
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