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subject:"United States"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Arbeitspapier"
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
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Galak, Jeff
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2010
Persistent link: https://www.econbiz.de/10008798231
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.
;
Midgley, David F.
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2008
Persistent link: https://www.econbiz.de/10003909199
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