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subject:"United States"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of business & economics research"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Direct marketing
21
Direktmarketing
21
Advertising effects
16
Arzneimittel
16
Pharmaceuticals
16
Werbewirkung
16
Advertising
12
Werbung
12
Consumer behaviour
11
Konsumentenverhalten
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Direct-to-consumer advertising
6
Pharmaceutical industry
4
Pharmaindustrie
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USA
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Brand
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Bibliometrics
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Bibliometrie
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Brand management
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DTC prescription drug advertising
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Markenartikel
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Markenführung
2
Prescription drugs
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Advertising effectiveness
1
Attitudes
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Beziehungsmarketing
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Brief summary
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Celebrity endorsement
1
Celebrity endorser
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Celebrity-Werbung
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Comparative advertising
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Consumer Behavior
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Consumer attitudes
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Consumer's economical situation (income)
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Consumers
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Content analysis
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Credibility
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Customer Retention
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DTC brand websites
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Database Marketing
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Aufsatz in Zeitschrift
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English
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Amasaka, Kakuro
1
Ishiguro, Hisatoshi
1
Lee-Wingate, Sooyeon Nikki
1
Martinez, Stephen W.
1
Sen, Kabir Chandra
1
Xie, Ying
1
Published in...
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of business & economics research
Health marketing quarterly
8
Journal of advertising research
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of law & economics
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Contemporary economics
1
Enterprise & society : the international journal of business history
1
Frontiers in health policy research
1
Harvard business review : HBR
1
Intelligent systems in accounting finance and management : international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of electronic business
1
International journal of information systems and change management : IJISCM
1
International journal of nonprofit and voluntary sector marketing
1
International journal of production research
1
International journal of wine business research : IJWBR
1
Journal of agricultural and applied economics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of historical research in marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Fresh apple and tomato prices at direct marketing outlets versus competing retailers in the U.S. Mid-Atlantic region
Martinez, Stephen W.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 241-252
Persistent link: https://www.econbiz.de/10011412125
Saved in:
2
Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships
Ishiguro, Hisatoshi
;
Amasaka, Kakuro
- In:
Journal of business & economics research
10
(
2012
)
8
,
pp. 493-500
Persistent link: https://www.econbiz.de/10009620976
Saved in:
3
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
4
Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
Saved in:
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