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subject:"United States"
~isPartOf:"International journal of production economics"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Marketingmanagement"
~subject:"Theory"
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United States
Marketingmanagement
Theory
Sales promotion
17
Verkaufsförderung
17
Lieferkette
8
Supply chain
8
Einzelhandel
6
Retail trade
6
Demand
4
Nachfrage
4
Theorie
4
Consumer behaviour
3
Distribution channel
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Rabatt
3
Rebate
3
Supplier relationship management
3
USA
3
Vertriebsweg
3
Brand
2
Demand forecasting
2
Forecasting model
2
Lieferantenkredit
2
Markenartikel
2
Preismanagement
2
Pricing strategy
2
Prognoseverfahren
2
Trade credit
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Advertising
1
Advertising effects
1
Arzneimittel
1
Beziehungsmarketing
1
Brand management
1
Bullwhip effect
1
Bullwhip-Effekt
1
Channel coordination
1
Channel promotion
1
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1
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Bronnenberg, Bart J.
1
Chandon, Pierre
1
Heerde, Harald J. van
1
Huang, Di
1
Laurent, Gilles
1
Leeflang, Peter
1
McAlister, Leigh
1
Ouyang, Lian Qun
1
Tsao, Yu-Chung
1
Tsao, Yu-chung
1
Wansink, Brian
1
Wittink, Dick R.
1
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1
Zhou, Hong
1
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International journal of production economics
Report / Marketing Science Institute
Journal of business research : JBR
13
Journal of promotion management : JPM
13
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Journal of retailing
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of the Operational Research Society : OR
4
The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
European journal of marketing : EJM
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ECONIS (ZBW)
6
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1
Cooperative promotion under demand uncertainty
Tsao, Yu-Chung
- In:
International journal of production economics
167
(
2015
),
pp. 45-49
Persistent link: https://www.econbiz.de/10011346609
Saved in:
2
Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di
;
Ouyang, Lian Qun
;
Zhou, Hong
- In:
International journal of production economics
138
(
2012
)
1
,
pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
Saved in:
3
Managing multi-echelon multi-item channels with trade allowances under credit period
Tsao, Yu-chung
- In:
International journal of production economics
127
(
2010
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10008656657
Saved in:
4
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
5
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
6
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
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