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subject:"United States"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business & economics research"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Journal of business & economics research
Health marketing quarterly
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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American journal of agricultural economics
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ECONIS (ZBW)
6
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1
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
2
Fresh apple and tomato prices at direct marketing outlets versus competing retailers in the U.S. Mid-Atlantic region
Martinez, Stephen W.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 241-252
Persistent link: https://www.econbiz.de/10011412125
Saved in:
3
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
4
Establishment of a strategic Total Direct Mail Model to bring customers into auto dealerships
Ishiguro, Hisatoshi
;
Amasaka, Kakuro
- In:
Journal of business & economics research
10
(
2012
)
8
,
pp. 493-500
Persistent link: https://www.econbiz.de/10009620976
Saved in:
5
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
6
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
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