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subject:"United States"
~isPartOf:"Journal of advertising research"
~subject:"Relationship marketing"
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United States
Relationship marketing
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Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
3
USA
3
Werbewirkung
3
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Aggarwal, Ritesh
1
D'Attoma, Ida
1
Ford, John B.
1
Gázquez-Abad, Juan Carlos
1
Harvey, Bill
1
Herbig, Terese
1
Ieva, Marco
1
Keylock, Matthew
1
Krishen, Anjala S.
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Journal of advertising research
Journal of retailing and consumer services
16
Journal of business research : JBR
11
Journal of marketing research : JMR
10
Journal of retailing
10
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Journal of marketing
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Quantitative marketing and economics : QME
5
International journal of production economics
4
International journal of retail & distribution management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Operational Research Society : OR
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
3
Company and customer relations
3
European journal of marketing : EJM
3
International journal of sport management and marketing : IJSMM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Agribusiness : an internat. journal
2
Australasian marketing journal
2
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
Foundations and trends in marketing : FTMKT
2
Handelsforschung
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ECONIS (ZBW)
4
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1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
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