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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"E-commerce"
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Search: subject_exact:"Web-Marketing"
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Subject
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United States
Brand management
Brand
Consumer behaviour
E-commerce
Internet marketing
402
Online-Marketing
402
Konsumentenverhalten
222
Social Web
211
Social web
211
Online retailing
89
Online-Handel
89
Viral marketing
86
Virales Marketing
86
Markenführung
82
Social media
73
Advertising effects
69
Werbewirkung
69
Beziehungsmarketing
67
Relationship marketing
67
Advertising
64
Werbung
62
Electronic Commerce
52
Brand image
49
Markenimage
49
Markenartikel
35
Customer integration
30
Kundenintegration
30
Luxury goods
27
Luxusgüter
27
Marketing management
27
Marketingmanagement
27
Internet
26
Social network
23
Soziales Netzwerk
23
Search engine
22
Suchmaschine
22
Website
18
Einzelhandel
15
Retail trade
15
Social media marketing
15
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Undetermined
230
Free
3
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Article
266
Book / Working Paper
1
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267
Aufsatz in Zeitschrift
267
Collection of articles of several authors
1
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1
Language
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English
267
Author
All
Filieri, Raffaele
8
Ko, Eunju
6
Richard, Marie-Odile
6
Choi, Jeonghye
4
Dwivedi, Yogesh Kumar
4
Ghose, Anindya
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Rana, Nripendra P.
3
Ruiz Mafe, Carla
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Yoon, Sukki
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Chatzipanagiotou, Kalliopi
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Chung, Jaihak
2
Cui, Geng
2
Dellarocas, Chrysanthos
2
Dennis, Charles
2
Despotakis, Stylianos
2
Dessart, Laurence
2
Dukes, Anthony
2
Gauri, Dinesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Guzman, Francisco
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Jang, Sungha
2
Janssen, Loes
2
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Published in...
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of internet marketing and advertising : IJIMA
153
Journal of retailing and consumer services
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
International journal of advertising : the review of marketing communications
79
International journal of electronic marketing and retailing : IJEMR
66
Journal of promotion management : innovations in planning and applied research
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Journal of internet commerce
59
International journal of hospitality management
53
The journal of product & brand management
53
Journal of advertising research
52
Cogent business & management
45
Electronic commerce research
44
Information systems research : ISR
44
Tourism management : research, policies, practice
41
Journal of management information systems : JMIS
39
Journal of promotion management : JPM
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
35
SpringerLink / Bücher
35
Technological forecasting & social change : an international journal
35
The journal of brand management : an international journal
35
International journal of technology marketing : IJTMkt
34
Journal of electronic commerce research : JECR
34
Journal of travel and tourism marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
International journal of contemporary hospitality management
31
Business horizons
30
Psychology & marketing
30
Springer eBook Collection
30
Asia Pacific journal of marketing and logistics
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of marketing research : JMR
29
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ECONIS (ZBW)
267
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267
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
4
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
7
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
10
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
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