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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Brand"
~subject:"Social web"
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United States
Brand management
Brand
Social web
Online-Marketing
439
Internet marketing
417
Social Web
219
Consumer behaviour
205
Konsumentenverhalten
205
Markenführung
98
Viral marketing
87
Virales Marketing
87
Online retailing
76
Online-Handel
76
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75
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75
Social media
73
Electronic Commerce
57
Advertising effects
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Werbewirkung
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48
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Filieri, Raffaele
8
Ko, Eunju
7
Dwivedi, Yogesh Kumar
4
Kreutzer, Ralf T.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bigné Alcañiz, J. Enrique
3
Choi, Jeonghye
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Hajli, Nick
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Kim, Juran
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Richard, Marie-Odile
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Seo, Yuri
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Aiello, Gaetano
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Augusto, Mário Gomes
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2
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Chen, Jie
2
Chen, Qimei
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Choi, Tsan-Ming
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Choi, Yung Kyun
2
Cui, Geng
2
Dessart, Laurence
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Gorton, Matthew
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Guzman, Francisco
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Harrigan, Paul
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Janssen, Loes
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Kim, Angella J.
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2
Lee, Eun-Ju
2
Lin, Zhibin
2
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Technische Universität Braunschweig
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Journal of business research : JBR
SpringerLink / Bücher
International journal of internet marketing and advertising : IJIMA
125
Journal of retailing and consumer services
99
International journal of advertising : the review of marketing communications
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
57
Technological forecasting & social change : an international journal
56
The journal of product & brand management
53
Journal of advertising research
50
Tourism management : research, policies, practice
49
International journal of electronic marketing and retailing : IJEMR
48
International journal of hospitality management
48
Business horizons
46
Information systems research : ISR
46
Journal of internet commerce
45
Cogent business & management
44
Journal of management information systems : JMIS
43
International journal of technology marketing : IJTMkt
38
The journal of brand management : an international journal
38
Marketing intelligence & planning
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Springer eBook Collection
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of marketing
33
Journal of promotion management : JPM
33
Journal of strategic marketing
32
Electronic commerce research
31
Psychology & marketing
31
International journal of business information systems : IJBIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
26
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ECONIS (ZBW)
253
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253
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
5
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
8
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
9
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
10
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
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