//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
~subject:"Brand"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
United States
Brand management
Brand
Social web
Internet marketing
396
Online-Marketing
396
Social Web
234
Consumer behaviour
218
Konsumentenverhalten
218
Viral marketing
102
Virales Marketing
102
Markenführung
97
Social media
95
Online retailing
85
Online-Handel
85
Beziehungsmarketing
72
Relationship marketing
72
Brand image
64
Markenimage
64
Advertising effects
54
Werbewirkung
54
Advertising
45
Werbung
43
E-commerce
39
Electronic Commerce
39
Markenartikel
36
Tourism marketing
33
Tourismusmarketing
33
Customer integration
30
Kundenintegration
30
Luxury goods
27
Luxusgüter
27
Website
27
Marketing management
26
Marketingmanagement
26
Tourism
23
Tourismus
23
Destination management
22
Destinationsmanagement
22
Holiday behaviour
22
Online reviews
22
more ...
less ...
Online availability
All
Undetermined
235
Free
3
Type of publication
All
Article
260
Type of publication (narrower categories)
All
Article in journal
260
Aufsatz in Zeitschrift
260
Language
All
English
260
Author
All
Filieri, Raffaele
9
Ko, Eunju
7
Okumus, Fevzi
5
Bigné Alcañiz, J. Enrique
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bilgihan, Anil
3
Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Harrigan, Paul
3
Kim, Juran
3
Mariani, Marcello M.
3
Nusair, Khaldoon
3
Richard, Marie-Odile
3
Seo, Yuri
3
Taheri, Babak
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Barreda, Albert A.
2
Bazi, Saleh
2
Campo, Sara
2
Chatterjee, Sheshadri
2
Chen, Jie
2
Chen, Qimei
2
Choi, Yung Kyun
2
Cui, Geng
2
Dessart, Laurence
2
Gorton, Matthew
2
Guzman, Francisco
2
Janssen, Loes
2
Jiménez-Barreto, Jano
2
Ketelaar, Paul E.
2
Kim, Angella J.
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Tourism management : research, policies, practice
International journal of internet marketing and advertising : IJIMA
125
Journal of retailing and consumer services
99
International journal of advertising : the review of marketing communications
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
57
Technological forecasting & social change : an international journal
56
The journal of product & brand management
53
Journal of advertising research
50
International journal of electronic marketing and retailing : IJEMR
48
International journal of hospitality management
48
Business horizons
46
Information systems research : ISR
46
Journal of internet commerce
45
Cogent business & management
44
Journal of management information systems : JMIS
43
SpringerLink / Bücher
42
International journal of technology marketing : IJTMkt
38
The journal of brand management : an international journal
38
Marketing intelligence & planning
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Springer eBook Collection
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of marketing
33
Journal of promotion management : JPM
33
Journal of strategic marketing
32
Electronic commerce research
31
Psychology & marketing
31
International journal of business information systems : IJBIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
26
more ...
less ...
Source
All
ECONIS (ZBW)
260
Showing
1
-
10
of
260
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
5
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
10
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->