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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Brand"
~subject:"Internet"
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United States
Brand image
Brand management
Brand
Internet
Internet marketing
320
Online-Marketing
320
Consumer behaviour
191
Konsumentenverhalten
191
Social Web
187
Social web
187
Markenführung
83
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Relationship marketing
65
Advertising effects
50
Markenimage
50
Werbewirkung
50
Advertising
43
Werbung
41
E-commerce
35
Electronic Commerce
35
Markenartikel
35
Customer integration
28
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27
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25
Marketingmanagement
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15
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13
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109
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Filieri, Raffaele
5
Ko, Eunju
5
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Bigné Alcañiz, J. Enrique
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dessart, Laurence
2
Gorton, Matthew
2
Guzman, Francisco
2
Hajli, Nick
2
Kim, Juran
2
Liu, Ran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Abosag, Ibrahim
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alden, Dana
1
Aloini, Davide
1
Ammi, Chantal
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Azar, Salim L.
1
Baalbaki, Sally
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baldus, Brian J.
1
Barnes, Stuart J.
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
75
Journal of retailing and consumer services
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
The journal of product & brand management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of advertising research
39
The journal of brand management : an international journal
37
Journal of marketing communications
33
International journal of electronic marketing and retailing : IJEMR
31
Journal of promotion management : innovations in planning and applied research
31
International journal of advertising : the review of marketing communications
30
Journal of internet commerce
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
SpringerLink / Bücher
24
Journal of promotion management : JPM
23
Business horizons
22
Marketing intelligence & planning
22
Information systems research : ISR
21
Tourism management : research, policies, practice
21
International journal of advertising : the quarterly review of marketing communications
20
Cogent business & management
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of strategic marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of management information systems : JMIS
17
Journal of marketing
16
Psychology & marketing
16
Springer eBook Collection
16
Electronic commerce research
15
International journal of technology marketing : IJTMkt
15
Journal of marketing management : MM
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
European journal of marketing : EJM
13
International journal of hospitality management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of travel and tourism marketing
13
Young consumers : insight and ideas for responsible marketers
13
Asia Pacific journal of marketing and logistics
12
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ECONIS (ZBW)
109
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1
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10
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109
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
10
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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