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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Internet"
~subject:"Relationship marketing"
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United States
Brand management
Brand
Internet
Relationship marketing
Internet marketing
320
Online-Marketing
320
Consumer behaviour
191
Konsumentenverhalten
191
Social Web
187
Social web
187
Markenführung
83
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Advertising effects
50
Brand image
50
Markenimage
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50
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43
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41
E-commerce
35
Electronic Commerce
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Markenartikel
35
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27
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25
Marketingmanagement
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13
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128
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128
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128
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Filieri, Raffaele
6
Ko, Eunju
5
Kim, Juran
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Chatterjee, Sheshadri
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dessart, Laurence
2
Gorton, Matthew
2
Guzman, Francisco
2
Hajli, Nick
2
Kim, Sang Jin
2
Liu, Ran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Swani, Kunal
2
Torres, Pedro M.
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Agnihotri, Raj
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alden, Dana
1
Aloini, Davide
1
Ammi, Chantal
1
Anaza, Nwamaka A.
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
87
Journal of retailing and consumer services
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
The journal of product & brand management
49
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising research
39
Journal of marketing communications
39
The journal of brand management : an international journal
38
Journal of internet commerce
37
Journal of promotion management : innovations in planning and applied research
36
Industrial marketing management : the international journal for industrial and high-tech firms
31
SpringerLink / Bücher
31
Business horizons
29
International journal of advertising : the review of marketing communications
29
Marketing intelligence & planning
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Information systems research : ISR
24
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of promotion management : JPM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of management information systems : JMIS
21
Technological forecasting & social change : an international journal
21
Journal of marketing
20
Tourism management : research, policies, practice
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of technology marketing : IJTMkt
18
Journal of marketing management : MM
18
Journal of the Academy of Marketing Science
18
Asia Pacific journal of marketing and logistics
17
Electronic commerce research
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of hospitality management
17
Springer eBook Collection
17
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ECONIS (ZBW)
128
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
8
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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