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subject:"United States"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~source:"econis"
~subject:"China"
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Market segmentation
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Marktsegmentierung
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Jenkinson, Angus
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Webber, Richard
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of international financial markets, institutions & money
8
Working paper / National Bureau of Economic Research, Inc.
6
Journal of vacation marketing : an international journal
5
International journal of contemporary hospitality management
4
Journal of banking & finance
4
Journal of business research : JBR
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NBER working paper series
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Journal of financial and quantitative analysis : JFQA
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Journal of money, credit and banking : JMCB
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Journal of multinational financial management
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Journal of the Operational Research Society : OR
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Pacific-Basin finance journal
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The journal of consumer marketing
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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Tourism management : research, policies, practice
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Academy of Management journal : AMJ
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Agricultural finance review
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of accounting & economics : APJAE
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Business horizons
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China economic review : an international journal
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European journal of operational research : EJOR
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Global finance journal
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Handbook of research on ethnic and intra-cultural marketing
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Harvard business review : HBR
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IMF working paper
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International finance discussion papers
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International journal of market research : JMRS ; the journal of the Market Research Society
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International review of economics & finance : IREF
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of international money and finance
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of nonprofit & public sector marketing
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Journal of political economy
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ECONIS (ZBW)
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In which contexts do different market segmentation strategies work best?
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10009154956
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2
What happened to strategic segmentation?
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003977405
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