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subject:"United States"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"China"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Market segmentation
4
Marktsegmentierung
4
Marketing management
2
Marketingmanagement
2
USA
2
Aging population
1
Alternde Bevölkerung
1
Arbeitsmarktsegmentation
1
Beziehungsmarketing
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Consumer behaviour
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Customer value
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Kundenwert
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Labour market segmentation
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Relationship marketing
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Strategic management
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Strategisches Management
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Hansotia, Behram
1
Jenkinson, Angus
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Webber, Richard
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of retailing and consumer services
26
Journal of business research : JBR
11
Marketing intelligence & planning
11
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Journal of food products marketing
8
Journal of international financial markets, institutions & money
8
Journal of travel and tourism marketing
8
European journal of operational research : EJOR
7
International journal of contemporary hospitality management
7
Journal of targeting, measurement and analysis for marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Journal of vacation marketing : an international journal
7
The journal of consumer marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of hospitality management
6
International journal of wine business research
6
International journal of wine business research : IJWBR
6
Tourism management : research, policies, practice
6
Working paper / National Bureau of Economic Research, Inc.
6
Young consumers : insight and ideas for responsible marketers
6
Food policy : economics planning and politics of food and agriculture
5
Gabler Edition Wissenschaft
5
International journal of consumer studies
5
Journal of customer behaviour
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
Technological forecasting & social change : an international journal
5
Europäische Hochschulschriften / 5
4
Journal of banking & finance
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of revenue and pricing management
4
Journal of the Operational Research Society : OR
4
Journal of vacation marketing
4
NBER working paper series
4
Psychology & marketing
4
SpringerLink / Bücher
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The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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In which contexts do different market segmentation strategies work best?
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10009154956
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2
What happened to strategic segmentation?
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003977405
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3
Marketing by objectives : using segmentation based on purchase timing to enhance customer equity
Hansotia, Behram
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
4
,
pp. 336-355
Persistent link: https://www.econbiz.de/10003859065
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