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subject:"United States"
~isPartOf:"Journal of marketing research : JMR"
~person:"Tucker, Catherine"
~subject:"Brand image"
~subject:"Social network"
~subject:"Werbung"
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
ERIM report series research in management
1
International journal of industrial organization
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
NBER working paper series
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Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
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2
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
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