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subject:"United States"
~isPartOf:"Konzepte und Perspektiven der Markenbildung im Kulturbereich"
~subject:"Celebrity endorsement"
~subject:"World"
~type_genre:"Aufsatz im Buch"
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United States
Celebrity endorsement
World
Artists
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Celebrity-Werbung
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Deutschland
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Estimation
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Germany
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Künstler
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Brand
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Consumer behaviour
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Film industry
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Filmwirtschaft
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Hennig-Thurau, Thorsten
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Volz, Ian Pascal
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
Transformation in cultural industries
2
Advertising and violence : concepts and perspectives
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Copyright in the cultural industries
1
Cosmopolitan canvases : the globalization of markets for contemporary art
1
Econometric analysis of quantile regression models and networks : with empirical applications
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Embracing entrepreneurship across disciplines : ideas and insights from engineering, science, medicine and arts
1
Handbook of industry studies and economic geography
1
Handbook of the economics of art and culture ; Vol. 1
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
Labor in the era of globalization
1
Les outils de l'économiste à l'épreuve ; 1
1
Les sociétés entrepreneuriales et les mondes anglophones : cultures, contextes, perspectives
1
Moments of valuation : exploring sites of dissonance
1
Optimization, dynamics, and economic analysis : essays in honor of Gustav Feichtinger
1
Stars in Film und Sport : ökonomische Analyse des Starphänomens ; [Symposium "Stars in Film und Sport"]
1
Tax incentives for the creative industries
1
The art business
1
The value of arts and culture for regional development : a Scandinavian perspective
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ECONIS (ZBW)
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Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
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Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
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2006
Persistent link: https://www.econbiz.de/10003412399
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