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subject:"United States"
~isPartOf:"Report / Marketing Science Institute"
~language:"eng"
~subject:"Brand"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Theory"
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United States
Brand
Marketingmanagement
Relationship marketing
Theory
Sales promotion
5
Verkaufsförderung
5
USA
3
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Advertising
1
Advertising effects
1
Brand management
1
Decomposition method
1
Dekompositionsverfahren
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Einzelhandelspreis
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France
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Frankreich
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Hedonic price index
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Hedonischer Preisindex
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Heerde, Harald J. van
2
Wittink, Dick R.
2
Bronnenberg, Bart J.
1
Chandon, Pierre
1
Gupta, Sachin
1
Gupta, Sunil
1
Laurent, Gilles
1
Leeflang, Peter
1
Lehmann, Donald R.
1
McAlister, Leigh
1
Mela, Carl F.
1
Wansink, Brian
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Zenor, Michael J.
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Report / Marketing Science Institute
Journal of retailing and consumer services
19
Journal of business research : JBR
16
Journal of marketing research : JMR
13
Journal of promotion management : JPM
13
Journal of retailing
10
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Company and customer relations
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
The international review of retail, distribution and consumer research
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing : EJM
4
International journal of economic issues : IJEI
4
International journal of production economics
4
Journal of advertising research
4
Journal of the Operational Research Society : OR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of brand management : an international journal
4
Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
CUDARE working paper series
3
ERIM report series research in management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of market research
3
International journal of sport management and marketing : IJSMM
3
Journal of strategic marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
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ECONIS (ZBW)
5
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1
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
2
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
3
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
4
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
5
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
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