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subject:"United States"
~isPartOf:"Report / Marketing Science Institute"
~person:"Leeflang, Peter"
~subject:"Marketingmanagement"
~subject:"Theory"
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Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
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