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subject:"United States"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Advertising"
~subject:"Marketingmanagement"
~subject:"Theory"
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Advertising
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Sales promotion
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Bronnenberg, Bart J.
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Lehmann, Donald R.
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Report / Marketing Science Institute
Journal of business research : JBR
15
Journal of promotion management : JPM
15
Journal of retailing and consumer services
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Journal of retailing
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Journal of marketing research : JMR
10
Journal of marketing communications
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Journal of the Operational Research Society : OR
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European journal of marketing : EJM
4
Journal of advertising research
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of personal selling & sales management : JPSSM
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Agricultural and resource economics review : ARER
3
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Marketing : ZFP ; journal of research and management
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Omega : the international journal of management science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
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Acta Universitatis Danubius / Oeconomica
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Administrative Sciences : open access journal
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
2
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
3
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
4
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
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