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subject:"United States"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Theory"
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United States
Consumer behaviour
Marketingmanagement
Theory
Sales promotion
5
Verkaufsförderung
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USA
3
Brand
2
Konsumentenverhalten
2
Markenartikel
2
Advertising
1
Advertising effects
1
Brand management
1
Decomposition method
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Dekompositionsverfahren
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France
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5
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Heerde, Harald J. van
2
Wittink, Dick R.
2
Bronnenberg, Bart J.
1
Chandon, Pierre
1
Gupta, Sachin
1
Gupta, Sunil
1
Laurent, Gilles
1
Leeflang, Peter
1
Lehmann, Donald R.
1
McAlister, Leigh
1
Mela, Carl F.
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Wansink, Brian
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Report / Marketing Science Institute
Journal of retailing and consumer services
53
Journal of business research : JBR
31
Journal of retailing
29
Journal of promotion management : JPM
26
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing research : JMR
17
The international review of retail, distribution and consumer research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Psychology & marketing
14
Marketing letters : a journal of research in marketing
13
International journal of retail & distribution management
12
European journal of marketing : EJM
11
Journal of marketing communications
11
The journal of product & brand management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of the Academy of Marketing Science
9
Quantitative marketing and economics : QME
9
Working paper / National Bureau of Economic Research, Inc.
9
Asia Pacific journal of marketing and logistics
8
International journal of market research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of consumer behaviour : an international research review
7
The journal of consumer marketing
7
American journal of agricultural economics
6
European journal of operational research : EJOR
6
Journal of advertising research
6
Marketing : ZFP ; journal of research and management
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of business economics : JBE
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Journal of the Operational Research Society : OR
5
The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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1
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
2
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
3
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
4
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
5
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
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