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subject:"United States"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Marketingmanagement"
~subject:"Theory"
~type:"book"
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United States
Marketingmanagement
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Sales promotion
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Bronnenberg, Bart J.
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Report / Marketing Science Institute
Working paper / National Bureau of Economic Research, Inc.
7
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Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
2
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
3
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
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