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subject:"United States"
~language:"eng"
~person:"Zauner, Alexander"
~type_genre:"Conference paper"
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Beziehungsmarketing
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Consumer behaviour
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Customer segmentation
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Customer value
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Finite mixture modeling
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Konsumentenverhalten
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Kundenwert
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Market segmentation
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Marktsegmentierung
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Perceived value
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Zauner, Alexander
Floh, Arne
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Koller, Monika
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Journal of business research : JBR
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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