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subject:"United States"
~language:"eng"
~subject:"Ankündigungseffekt"
~type_genre:"Conference paper"
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United States
Ankündigungseffekt
Market segmentation
14
Marktsegmentierung
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Gu, Lulu
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Zauner, Alexander
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Journal of Asian economics
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Journal of business research : JBR
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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2
Information asymmetry, market segmentation, and cross-listing : implications for event study methodology
Gu, Lulu
;
Reed, W. Robert
- In:
Journal of Asian economics
28
(
2013
),
pp. 28-40
Persistent link: https://www.econbiz.de/10010400871
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